First off, the report looks at the key challenges for B2B sellers:

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Sopro State of Marketing Report
As you can see, lead generation remains ecuador b2b leads the biggest focus for most, while tighter budgets at prospect companies have made it tougher to stand out, and win business.


And while AI tools can assist in outreach, and improve response (the report also shows that B2B sellers are increasing their expenditure on marketing tools and services), getting that initial foot in the door remains difficult, which calls for improved outreach and approach tactics.

Which the report also explores, including how B2B buyers prefer to be contacted:

Sopro State of Marketing Report
How to format your outreach messages:

Sopro State of Marketing Report
And when to send: