50.6% open rate of the first letter in the chain;

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FitStars marketers have set up a cascading cross-channel chain that helps users complete their payment. In the diagram, we have shown a part of the scenario that is designed for the first 15 minutes after the user has made an order but not paid. The entire chain is designed for 30 minutes.

How the script works

The user made an order, but the payment did not go through.
The user immediately receives a message on WhatsApp that the payment has not been completed.
If the user has paid for the order, he receives login information for the account via email.
The first minute after the user has made an order but not paid: the user receives an email with instructions on how to pay for the order and what to do if it doesn't work again.
Sixth minute. If the user has not paid for the order, then after 5 minutes he will receive messages by email, SMS and in the mobile application that the order has not been paid.
Eighth minute. After another 2 minutes, if payment is not made, the user will receive an email with an offer to pay for the order or contact the team if any difficulties arise.
Tenth minute . In 2 minutes the manager will call the user and clarify the reasons why the payment failed.
Fifteenth minute. If the payment has not been completed, another message will be sent in 5 minutes with information about available payment methods. The message is personalized depending on the amount and payment method selected by the user.
Abandoned Cart Script
Results for the entire duration of the scenario:

+4% to total revenue of FitStars;
95% of those who read the first letter paid for the order.
In scenarios in Carrot quest, you can use channels that do not have direct integration. For example, WhatsApp, Viber, SMS. To do this, you need to use webhooks.

Webhook is a technical message that Carrot quest sends to another system. For example, using a webhook, you can send data from Carrot quest to another service to personalize the message. Or vice versa - use data from a third-party service to create trigger events in Carrot quest.

Carrot quest webhooks make life much easier. They are used to issue unique list of india cell phone number promo codes and certificates, send SMS and WhatsApp messages, and transfer leads to AmoCRM

Dmitry Gribok
Dmitry Gribok
Team Lead of the CRM Department at FitStars
Retention
20% of those who paid for a subscription do not start training because training requires motivation from the user. The task of communications at this stage is to motivate the client to train so that he starts to benefit from the platform. Then the chances are higher that the user will want to renew the subscription.

To retain users, FitStars marketers set up several triggered message chains. For example, an onboarding email newsletter in which:

They talk about the platform's capabilities.
Provide personalized recommendations for choosing courses based on the data from the user questionnaire. Users fill out the questionnaire upon registration, the data is stored in Carrot quest, and then used for segmenting letters and in trigger messages.
They suggest downloading a mobile app because push notifications retain users better than on-site communications.
Next, we will show what other scenarios help retain users: competition mechanics and reactivation of those who have not been engaged for several months.