This week, Google began rolling out new guidelines for creators and website owners. These new practices are geared toward providing users with original and genuinely useful content. The Helpful Content Update aims to get creators to put more effort into creating great content.
The update is compared to preview algorithm updates like Panda and Penguin, which caused SEO experts to change the way they design their strategies.
While it sounds pretty good in theory, what does it actually change in practice for marketers and SEO professionals? Basically, as Google said, content creators should focus on people first and avoid creating content for search engines. Let's dive in!
With these guidelines, Google prioritizes content written by people for people, rather than just publishing pieces for search engines. People-centric content is all about answering questions and satisfying your reader.
Updating useful content also avoids unoriginal pieces that argentina consumer mobile number list just summarize what other creators say without adding value or anything new.
Some SEO professionals may be familiar with this strategy:
In 2021, to achieve these results with education initiatives, Rock Content focused on two important things: collaborating to develop skills and getting closer to people who need development.
We sustain our Rock 'n' Grow with scholarship donations at Rock University. This is a way to support underrepresented individuals who have a household income under $48,000/year. The courses help most of our beneficiaries develop their technical skills in marketing, social media, sales, and customer success.
Analyzing the labor market, we created the new Rock Camp program, based on the idea of an ex-Rocker to focus on the soft skills of young people starting their professional careers, accompanying them with weekly mentoring sessions for three months.
The program is not focused on climbing, but on accompanying young people and allowing them to grow in their experiences on how to behave at the beginning of their journey. In the pilot edition of June 2021, we had the participation of 15 students. Of these, 33% found a job during or after the program (within 3 months). Two of them work as apprentices at Rock Content .
What does Google mean by “people first”?
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