Targeting audiences on YouTube-16

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Build targeted audiences
When you create video awareness or consider a campaign with Google Ads, you can use any of the targeting options above to fine-tune your potential audience. But when you create a video costa rica b2b leads conversion campaign with Google Ads, your targeting options are significantly limited.

Custom audience segments can help you target users who are interested in your competitors. To build a custom segment, use your competitor list, search terms, or both. You can create segments based on users who searched for your competitors or their search terms, or who were interested in or in the market for any competitor or term in your list.

Targeting audiences on YouTube-17
When you create a custom segment, you have the option to expand your audience to include browsing history. To target your competitor's audience, choose to expand the segment to include people who browse sites similar to theirs.

in conclusion
Whether you plan to focus primarily on organic content or invest in YouTube ads, targeting your competitors’ audiences can pay off for your business. From advertising directly on your competitors' channels and videos to incorporating relevant topics and keywords into your content plan, you can get your YouTube content in front of your competitors' audiences.