It is difficult to say who exactly

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They are also not always ready to buy the product here and now, but you will definitely understand that you can work with these customers further. Hot leads Clients who are ready to purchase a service or who are in great need of the product you have offered. For business, these are the most valuable and significant leads, because they are already ready for that very target action and do not need additional incentive actions. Classification is important to further apply an effective channel of influence in relation to each client.

For example, cold leads can be interested in kuwait whatsapp numbers a discount on the first purchase, warm leads - a bonus, and hot leads will only need to be shown a new collection. Potential clients can also be divided by efficiency: Non-targeted These are the customers who ordered a call or left their data in the feedback form, but in fact do not need your product or service. This option is more common than we would like. Empty Such requests cannot be processed because they contain an incorrect phone number or incorrect email.



When trying to contact the client, nothing happens. leaves such requests - people or bots, but they exist and there is no escape from them. Targeted Serious customers who are focused on buying and interested in your offer. Marketers evaluate each group and choose the strategy that will work best. There are two in marketing - inbound and outbound. The first includes useful content, the second - active advertising: mailings, calls, leaflets. We will talk about the tactics of cold calls further.