Your previous activities in Discovery, including topics and formats you tend to engage in

[shaownhasan]

Open your favorite podcast app and search for "AI Explored." Or click the button below to learn more.

I want to know more about artificial intelligence
Whether you call it a discovery engine usa b2b leads or, like Mosseri, a “recommendation interface,” Explore is designed to show you new content and accounts you might engage with. When ranking Explore posts and reels, the algorithm considers your likelihood of liking, saving, or sharing a post based on your past activity.

Because Explore is designed for discovery, it uses ranking signals like popularity and topic to deliver content. Top-ranked signals include:

Post-level data includes how much engagement has been received and how quickly it was earned (although this is also a ranking factor for other surfaces, it's more important for exploration.)
Your previous interactions with this account—although in most cases Explore will show you new accounts
Account-level data, including engagement on recent content
How can brands rank in Explore? Find your top-performing content and see insights into how users found it. Find From Explore in the list of impression sources. Once you identify the content that drives a lot of impressions from Explore, you can reverse engineer it to increase your chances of ranking in Explore.