Are merchants’ point card collection activities enough to attract your target group? In the design process of point collection cards, the clearer the positioning of the merchant and the target group, the more powerful the benefits will be. It is necessary to launch rewards corresponding to the target group based on the brand image of the merchant, in order to meet the needs of customers. expect. 1. Marketing "card" strategy planning for point collection cards - strengthening customers' motivation to collect points There can be a lot of ingenuity in the design of point collection cards. Let customers taste the sweetness first in the process of collecting points, which can reduce customers' giving up halfway and strengthen their motivation to collect points.
For example, when many merchants provide point cards for the first time, they will first give away a certain number of points (for example, add 2 points to the original 10-slot point card, so that customers will feel that as long as they collect 8 more points, they will be able to can reach the standard). You can also exchange for discounts or rewards pakistan phone number data by collecting 8 points. Giving sweeteners first will be more attractive than giving customers a completely blank 8-slot point card! Or when customers accumulate a certain number of points, providing periodic reward offers can strengthen the motivation for collecting points. It's like a child playing Monopoly. If you know there will be a reward ahead, you will be more motivated to move forward.
These are also psychological reactions that many people have. (the point collection card is lost) or the goal is too far away (many points need to be collected) to achieve the goal, it is easy to feel powerless or because it is difficult to achieve. Want to give up. In turn, when we feel that it is easy to achieve the goal, or there are supplements or staged rewards along the way, we will have the motivation to continue moving forward and be willing to take more positive actions (such as consuming again). The “reward” strategy for collecting point cards 1. Through data analysis, find the psychological needs of the target group When merchants design a point card marketing reward mechanism, in addition to considering economic costs and return on investment.