1. Find A Reputable Startup Sales Outsourcing Agency
First things first:
Your outsourced sales partner is going to be representing your brand for a long period of time. And on top of that, it will be handling most, if not all, of your sales process.
Therefore…
The least you can do is make sure that you fully trust them with your sales process. And of course, trust here has to go beyond having a good gut feeling about their performance. You must also make sure that these salespeople have enough experience selling products like yours and dealing with similar clients.
To make a better informed decision, you should rely on testimonials, online reviews, or simple word of mouth by asking about the outsourcing agency’s reputation. Check out case studies on their website so you can tell if they can help you reach your objectives.
Here are a few questions you can ask them during the meeting:
Have you sold any similar products or services?
What is your sales process like?
How would you measure success in sales?
Are you able to support us scale up and down? And what are the procedures like?
2. Define Sales Objectives
Once you’ve decided on an outsourced sales partner for your startup, it’s crucial to have a clear vision of what your startup is trying to achieve.
The outsourced team needs to have an attainable objective to work towards. Setting a SMART goal from the start will keep both of you on the same page and save you time in the process.
A SMART goal is:
Specific
Measurable
Attainable
Relevant
Time-based
This step is also vital for measuring your outsourced sales team’s performance. And that brings us to the next important tip to keep in mind…
3. Identify Success Metrics
Defining success metrics is often a tricky part because many startups end up following vanity metrics that rarely reflect actual growth.
In reality:
Your focus at this stage should be to set actionable metrics that truly list of uk cell phone number indicate progress, even when your sales are yet to go through the roof. You must define clear KPIs to track the outsourced sales team’s performance so that you’re able to spot trends and make insightful decisions later on.
Now, obviously…
You’re not going to expect immediate outcomes with the new team. However, when enough time has passed, you should start seeing some of the promised results. For example, you may see an increase in the number of appointments or a decrease in the length of your sales cycle.
4. Inform Internal Teams
It’s always important to keep internal startup teams updated about the new outsourced salespeople and what’s expected from them in terms of joint work. Inform your employees about the overlapping work duties and all the changes in the working structure.
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