#3: Start Simple: Tips to Start Generating Passive Income

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The initial steps to finding a source of passive income can be simple. "Get started," she encouraged. "Just do something."

First, document your process. For example, Gini created Loom kazakhstan b2b leads video tutorials to explain to employees how to expect work. She has new employees become certified in the PESO model within 60 days of joining.

Next, consider how to package your internal processes into external products. Identify the exact problem you solve for your customers.

For example, Genie asked her blog subscribers if they could spend an hour together; what would you like to discuss?

The answers varied, some were humorous and some were thought-provoking. Her team compiled all the serious responses into a spreadsheet. By aggregating common themes, they identified people's most important needs and challenges in connecting owned and earned media. Many agency owners say they need more time for content creation in addition to media relations work.

Finally, develop a product from your process to package the solution together. It should be affordable for those who urgently need it but can't afford your full service. Selling your system as a standalone product can create a scalable new revenue stream.

Gini designed a basic four-week online workshop series to address subscriber pain points. She recorded every session and packaged the videos into her first digital product.

Although the design wasn't fancy, this quick DIY "course" generated $250,000 in sales. This minimum viable model helps gauge requirements and provides a framework from which to draw.