Creating pages per product
While we have shown that a single-page website had a higher conversion rate, it is logical to think that a website with many pages that can be used for advertising campaigns will have better performance for the same reason.
In fact, one of the most recognized Google Ads strategies is to have landing pages that closely match the ad group.
If you're advertising 'outdoor plants', your ad needs to go to a page that only talks about sample cell phone number in philippines outdoor plants, and that can only be achieved by having a website with multiple pages, unless you're selling just one product.
Disadvantages
Loading time increases with navigation
Every time a user clicks on a button or menu link to reach another page, it means waiting a short period of time for that page to load and if the loading speed is not good or the user does not have a good Internet connection, navigation slows down.
Keep in mind that, according to a Google study, waiting for pages to load is the least liked thing by 46% of users who browse from mobile devices.
More complex navigation
The more pages and levels a website has, the more complicated navigation can become for the user, thus requiring more usability design effort.
For example, you should try to keep the number of clicks needed to find a product or make a purchase on your website to a minimum and make sure that the menu items give a very clear idea of what can be found in the section.
Below we show you an example of a good multi-page design.
This is the website of the online store of original gifts Ohmycool.
Website - Example of a multi-page site
The above-the-fold design is clean and visual, highlighting the most eye-catching products.
Buttons with calls to action are included and the menu has fewer than 7 items, which makes decision-making easier when browsing.
So, a single page or a