This last case is the simplest, but it is also where great opportunities are lost due to a lack of something very simple: speed.
The Lead is now ready to buy and has demonstrated this through conversions. From whatsapp japan number this point on, the speed of approach is a determining factor for success.
According to the study The Ultimate Contact Strategy , by approaching a Lead within the first minute after their conversion, the chances of them becoming a customer increase by up to 400%.
Marketing Automation can also help with this, reducing the steps in the Leads transfer process, speeding up the process and saving precious minutes.
Create a segmentation with Leads that have shown clear interest in your product (converted on Landing Pages such as free trials, quote requests, etc.);
Create an automated flow with the following rule: if the Lead enters this list, assign a salesperson as the owner of that Lead;
Finally, configure the flow to mark the Lead as an opportunity and send the Lead to the CRM, directly to that salesperson's pipeline.
This Lead delivery is done through integration between Marketing Automation and CRM tools. This way, we ensure that Leads are sent instantly and delivered to the seller.
Investing in Marketing Automation makes it possible to increase sales and revenue, reduce customer acquisition costs and improve customer retention.
Start putting our tips into practice today and see an increase in leads and conversions. If you have any questions, contact our team and receive help to increase your photovoltaic plant sales.