Avoiding pitfalls in influencer partnerships

[Rakibul200]

Gwi helps brands understand their consumers: how they interact with brands, which social media platforms they use and their general online behavior. The platform allows brands to build highly complex audiences to develop high-performance campaigns. The challenge we spoke with josh silvera , gwi's sales enablement manager. Josh explained that gwi had a great source of inbound leads before using cognism. However, the company wanted to strengthen its outbound capabilities and be more selective about which companies it would approach.

We wanted to focus on something other gambling number data than high-quality inbound leads. We wanted to be selective about which companies we were going to approach. Initially we chose a competitor who had excellent data for the us, but when we looked at the rest of the world, and particularly at our uk-based sdrs and account managers, the data was not up to par.The solution gwi’s sales team uses cognism every day.

Their marketing team also uses cognism occasionally to enrich their data. When our marketing team publishes new content, such as a report, we collect data on who downloads the document. However, this data can be incomplete and this is where the marketing team uses cognism to gather all the data we need.Gwi also uses cognism to examine how to update and re-engage their current crm leads. The company plans to use prospector as a complete lead generation solution for sales and marketing in the future.