Email 1: Thank you for your purchase
It sounds simple, but saying “Thank you” to new customers is a critical aspect of follow-up marketing . However, not everyone does it. Whenever someone makes a purchase from you, the first correspondence that follows should be a thank you for the purchase email. In the subject line of your “thank you” message, start with something a little mysterious:
"Wait, one more thing..."
"I have something to say"
"Don't go yet, I have to..."
Sending an email isn’t enough, your customers need to open it, so grab their attention with a compelling subject line. Once they’ve entered, give them something more than just “Thank you for betting email list your purchase .” While the sentiment is there, the personalization factor is key!
Email 2: Send a how-to guide
Your customers will always have questions that no one knows the answers to better than you. You may not be able to answer every phone call or email, but you can take preemptive steps to mitigate questions, especially basic or repetitive ones.
Whether you send your customers regular tips in your campaign, or step-by-step instructions on how to get the most out of their purchases , your customers will appreciate your concern beyond the shopping cart.
Email 3: List more channels for your company
You can continue to be helpful after you’ve met your customers’ needs. So, a steady dose of helpful resources in your follow-up messages will keep your brand fresh and positive. You can share a variety of resources without being intrusive:
relevant blog posts, publications or videos;
company social networks;
coupons for items that will help them purchase a complementary product to their main service;
updates on trends in your industry.
So, did you like this post? Now, I'm sure it will be easier to close the opportunities that come with leads. If you want an expert team in sales follow-up, I suggest you contact one of our specialists!