What are the main challenges and prospects for companies in 2024? At the first meeting of the Business Impact Network (BIN) of CEOs, led by José Claudio Securato, Ph.D, and CEO of Saint Paul Business School, we brought together representatives from different sectors and companies to discuss the prospects, challenges and expectations for the year 2024 and beyond. At this meeting, a wide range of topics were addressed, from the food retail industry to vehicle leasing. The discussions revealed a complex scenario, where issues such as the pandemic, government changes, inflation and interest rates play crucial roles in shaping the business environment. However, amid these challenges, opportunities for growth also arise, driven by digital transformation, new technologies and changes in consumption patterns.
Food and Pharmaceutical Retail Industry
The CEO of Brazil's largest wholesale marketplace bolivia whatsapp data highlighted the impacts of deflation and the shift from value-added brands to lower-value brands in the food retail sector in 2023. However, despite these challenges, the pharmaceutical sector has proven to be more resilient, especially due to the aging population. For 2024, even with the possible interference of the government change in business, the economic situation is expected to persist, providing more resources available to consumers.
Media and Entertainment
The CEO of one of the largest publishing content companies highlighted the challenges of digital transformation faced by traditional media companies. In a world where information is easily accessible, it is essential to reinforce the relevance of content and brands. In addition, there is a growing need to explore new sources of revenue and connect with consumers willing to invest in premium content.
Mobility and Payments
The CEO of one of Brazil’s leading mobility companies discussed the growth of the vehicle payments sector and the adoption of technologies such as vehicle identification and barrier-free tolling. However, regulatory challenges and the demand for new freight payment and fleet management solutions are still pressing issues.
Civil Construction
The vice president of a construction giant brought to light the challenges of dealing with an immature supply chain in the construction industry. Professionalization and innovation are seen as urgent needs for the sector, which is also seeking to diversify its services to offer more complete solutions to customers. However, there is optimism about the interest of multinationals and investment funds in Brazil.
Biofuels
The Head of Operations in Brazil for a company that offers sustainable energy services discussed the challenges of convincing investors about the profitability of new plants compared to other investment options. However, the increase in corn planted area in Brazil offers opportunities for growth, especially with the necessary regulation for the carbon credit market.
Insurance
The Founding Partner & Managing Director of an insurance company highlighted the challenges facing the insurance industry in Brazil, including low penetration, talent shortages and the need for more innovative models. The opportunity lies in adding value and driving change within traditional insurers, while addressing issues such as fraud and sustainability of health plans.
Vehicle Rental
The CEO of a car rental company discussed the impacts of the pandemic, rising car prices, and interest rates. Despite the challenges, the company has experienced significant growth over the past year. However, tax reform and regulatory changes remain concerns.
Economic Perspective
An overview of the economy was presented, discussing indicators such as GDP growth, employment, inflation and interest rates. Fiscal challenges, tensions involving public enterprises and the global impact of countries such as China and India were discussed, along with opportunities for foreign investment in Brazil.