Internet users who have searched for your brand name are more likely to convert and purchase on your site. First, all keywords related to your brand should be grouped together and bring the best CPA and ROAS . Second, those that mention keywords like “price” or “discount” are powerful purchase intent signals. While phrases that include “specifications,” “size,” or “warranty” are important for you to bid on, your CTR and CR will be lower, so you should have a reduced bid for them. If you want to improve results, you need to visualize and quantify the areas where you can improve things and find new business opportunities. The trick is to structure your account appropriately.
This can be a long and confusing process. An easy way to get started is to use insight tools like the SEISO Google Ads Analyzer report to help you understand your current campaigns.
With dozens of campaigns, hundreds of ad words, and tens iceland business email database of thousands of keywords, keeping track of each one can be overwhelming. But it's the key to your success. Underperforming spend represents the portion of your Google Ads spend that has a low quality score or isn't converting enough. Over time, monitoring becomes slower as new terms and text are added every day. After a few years, it can become unmanageable.
To reduce wasted spend, you'll need to dig into two reports: the Quality Score and the Search Query Report to analyze the search terms that trigger your ads.
You can also save time and quantify your savings potential with the free SEISO clean-up tool. According to their data, obtained from observing more than 6,000 audited accounts monthly, marketers, on average, can save up to 32% on their spending without impacting performance by cutting in the right places.