Over the past few years, ActiveCampaign has developed a number of innovative features. With a heavy investment in machine learning , the platform cross-references data across your business , allowing you to make better decisions.
Plus, personalization options, including predictive sending and conditional content , let you take your email marketing campaigns to the next level.
Have you ever thought about creating a library of plain text or HTML snippets that you can reuse in your campaigns? Here you can! For example, you can change a coupon code in a given automation on a regular basis.
In other words, message variables represent the texts hungary phone number resource that you can assign a personalization tag to , to use in any campaign email.
They are similar to custom fields, but not the same: while custom fields pull values from contact records, message variables pull a constant value from a single location within ActiveCampaign Brazil.
Therefore, it can be a differentiator in your strategy to further personalize your campaigns , from a central location on the platform.
Provides support content
The website hosts a knowledge base , with help articles, videos and even webinars , for example. In addition, they also have a blog, a YouTube channel and an Instagram profile 100% in Portuguese.
This way, both customers and leads can benefit from the content provided. In addition, they offer other benefits, such as:
accelerated onboarding ;
access to training;
chat support.
Makes goal tracking easier
Surely, you have goals to win over your potential customers, right? And you can do this through campaigns, forms, landing pages , automations and more.
In other words, with ActiveCampaign Brazil, you can monitor the success of your efforts with goal tracking . This is because you can define your goals on the platform, according to the reality of your business.
This gives you full control when it comes to goal tracking, allowing you to access metrics such as the number of times your email was opened and the number of clicks on your links. You can also integrate your email campaign with Google Analytics .
This data is useful for creating a new campaign, for example, by sending the same email with a different subject line to everyone who didn't open the first version. Or, for example, applying tags and creating new segmentations based on the goals achieved.