In recent years, thanks to the web, the concept of consumer has been taken to a higher level: no longer a passive entity, but an active protagonist within the sales process. For this reason, marketers have introduced, in digital marketing strategies, new mechanisms aimed at involving the public more, such as the advergame
The world of marketing is increasingly digitalized: technology provides new platforms and new communication tools, changing strategies and methods of approaching the market. The goal of companies has become to aruba email list understand, satisfy and help their customers, current and potential, trying to connect them to their respective brands through useful and interesting content.
But how has technology changed marketing?
advergame
The effects of technology
Here are 4 big innovations that differentiate traditional marketing from new technological marketing:
One to one or many to many communication : consumers are increasingly active, they decide, ask, comment and choose: they have transformed from simple spectators to real actors.
Instantaneity : Smartphones and social media are making decisions and sharing opinions more and more instantaneous. As a result, marketing actions themselves have begun to take place in real time.
Creativity: with the advent of new technologies, the world of web marketing, thanks to research and creativity, is able to diversify and personalize the offer according to the target audience, through ad hoc content.
Direct communication: the language adopted by web marketing is distinguished by informality, extemporaneity, clarity and virality, in order to be remembered by the consumer.
The advergame
One of the most distinctive features of new technological marketing is interactivity : companies can get in touch with a specific target through experiences that link it to the product.
The most interesting result of this new mentality is the advergame which, as the name suggests, represents a mix of game and advertising. A game that contains an advertising message is a marketing action that follows the line of fun and involvement, but above all leads the consumer to spend time with your brand and to remember you .
The need and search for entertainment of online users is leading the advergame market to a rapid growth. In this way, the user is led to visit a website more frequently, and his conversion into a lead is facilitated .