Step 6: Monitor mentions, comments, and conversations

[shaownhasane]

Insist on valuing engagement over passive reach to andorra email list determine what truly moves your community—reaction separates the signal from the noise so you can consistently deliver for your tribe. If you drive meaningful engagement, reach and impressions will follow over time.

The final step is to monitor relevant conversations about your brand, product or service on social channels. The work doesn't end after you click "Publish." Continuous monitoring can build on your metrics by directly investigating social conversations, comments, and mentions.

With this real-time feedback, you can stay informed about your fans' needs and changing perceptions.

For monitoring, Jenny analyzes comments and quote posts (what people are saying about your brand or product). While using social listening tools to supplement manual monitoring, simply take the time to conduct spot checks to gain valuable insights.

Read the comments on the content carefully and pay attention to who responded to each comment. Access these profiles. For example, Jenny will look at whether they are a student or a community member and prioritize their feedback accordingly. Additionally, quote tweets or retweets are analyzed and replies are scanned. Follow the rabbit hole, no matter which topic and subdiscussion it leads through.