14 Valentine's Day Newsletter Ideas

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Let's take an e-commerce marketing strategy as an example . Emails are the ideal tool to promote new products, send special offers, targeted emails in case of abandoned carts or promote loyalty programs. But this also applies to physical stores : restaurants and clubs that use email marketing to send special promotions, happy hour offers, seasonal menus or invitations to special events. In the case of an SME, however, email marketing is essential to create a segmented audience based on specific criteria , improving relationships with customers thanks to both promotional and value-added emails for recipients.


Not to mention that it is an excellent strategy to improve kuwait telegram data the visibility of your brand, avoiding having to resort only to advertising or paid announcements. What ROI can you expect from an email marketing platform? Generally speaking, the average ROI for email marketing is $45 for every $1 spent , making it a very profitable strategy. If you consider that by choosing a platform like GetResponse you can both have a permanently free plan and take advantage of extra features, this number could become even higher.


You should also know that it is really difficult to find a more profitable strategy than email marketing. For example, content marketing has a ROI of 16%, while pay-per-click advertising has a ROI of 200%: on the other hand, however, they are very expensive methods, which if managed badly, risk making you lose a lot of money and not obtaining the desired results. With email marketing, therefore, you will have in one fell swoop “ minimum expense and maximum yield ”: you will be able to start for free and create a valid strategy that will allow you to increase your company's earnings over time.