Twitter, on the other hand, has a minimal share of 0.4% in this aspect , making it an unsuitable social network for this type of market. Facebook, on the other hand, although it shows much less interaction than its sister company, can be a prosperous channel for different businesses with a share of 25%.
Finally, Epsilon closes its report for 2020 with a series of tips to boost and strengthen the presence of home appliance businesses in this new digital environment:
Focus on creating valuable content that denmark business email database revolves around the brand.
Create entertainment content.
Advise the community.
Post product videos on YouTube.
Boost YouTube.
Publish co-branding giveaways with similar brands.
Boosting UGC (user generated contents)
Create participatory content through games and surveys.
Collaborate with influencers and brand ambassadors.
Boost testimonial content.
Take advantage of dayketings and trends.
As we can see, the data intelligence company makes special use of dynamic solutions. That is, it gives priority to establishing a connection with users, through campaigns that involve greater interaction, such as contests, tips, recipes, etc., in addition to creating various contents, with different formats such as videos on YouTube and collaboration with public figures such as influencers.