Email Authentication and Custom Domain Another aspect that often lowers your email deliverability, but can be easily solved, is related to email authentication . Internet Service Providers (ISPs) like Gmail or Outlook can reject or filter your emails into the spam folder if they seem suspicious. This is related to your identity , how you send emails, and the content of the emails. For now, we will only look at the first two factors. Here's what you can do if you want to be considered a reliable sender: Send email using a business domain instead of a public freemail domain (like Gmail or Comcast).
Change DNS settings and use appropriate authentication india telegram data protocols such as DKIM (Domain Keys Identified Mail), SPF (Sender Policy Framework), DMARC (Domain-based Message Authentication, Reporting, and Conformance), and BIMI (Indicators for Message Identification). Plus, by sending marketing emails with a custom domain , you’ll build your reputation as a “trusted sender.” Here’s everything you need to know about custom domains for email marketing . By setting up authentication protocols correctly, you demonstrate to ISPs that you are the legitimate sender and that your messages have not been hijacked along the way.
This last point is especially useful if you use email marketing software to send email campaigns on your behalf. Authentication can further improve email deliverability and build your reputation with ISPs. If you are using GetResponse, here is and here are the GetResponse IP addresses to include in the SPF record. 4. Create an identity for your brand Giving your brand a real identity can help you increase recipient engagement with your emails.