They offer a lot of support on the platform, from the beginning on how to import and best practices, to the more in-depth steps. And the content exists in different formats, whether YouTube or Blog.
Conversion Points
Here, we will understand what makes ActiveCampaign different to help convert leads in your company.
4. Forms
Creating forms can grow your contact database and denmark phone number resource email marketing list. So when you create a form in ActiveCampaign , there are four styles to choose from:
line;
pop-up ;
floating bar;
floating box.
5. Landing Pages
ActiveCampaign’s customizable landing page styles come from a library of templates that are easy to customize . Plus, the drag-and-drop design tool is intuitive and easy to use.
6. Double opt-in
Double opt -in is a two-step process that a contact must go through to be added to your list as an active contact so that they can receive your email campaigns .
Since we're talking about email marketing, check out some good practices for this strategy!
After submitting the form, subscribers are added to your list as “unconfirmed” contacts . You can’t send emails to contacts with this status, and they don’t count toward your contact limit.
This way, when a subscriber fills out your form, an email is sent to them with a confirmation link. If the subscriber clicks the confirmation link, their status will change from “Unconfirmed” to “Active,” and you will now be able to send them emails.
Therefore, ActiveCampaign 's differentials in this feature are:
confirm the interest of subscribers in receiving communications, as well as validate the information provided at the time of conversion;
Contacts who go through a double opt-in are more likely to interact with your communications;
User confirmation tends to reduce spam notifications , also improving email deliverability .