How to Use Video Formats Effectively

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Choose an advertising format depending on the goal of the campaign. For example, a banner can be used to increase brand awareness, and a video clip can be used to attract users' attention to a profitable promotion.
Technical requirements for VK Advertising for videos
For banners and universal ads with video:
minimum width - 600 pixels;
duration - up to 5 minutes for promoting applications and communities and up to 3 minutes for all other advertising objects; aspect ratio - 1:1, 4:5, 16:9, 9:16;
weight - up to 90 MB;
available formats - mp4, mpeg, avi, mov;
minimum resolution from 640×360.
Important elements of the video cannot be placed at the bolivia phone number material edges of the video in the so-called “blind” zones: within 10% of the upper and 20% of the lower border.
For clips:
duration from 3 to 180 seconds;
resolution - 1080x1920 pixels;
weight - up to 1 GB;
Available formats: AVI, MP4, 3GP, MPEG, MOV, FLV, F4V, WMV, MKV, WEBM, VOB, RM, RMVB, M4V, MPG, OGV, TS, M2TS, MTS.
Music in videos must not violate copyright.
Read also:
Lead forms in VK Advertising: what is this tool and how to set it up
Video advertising will help create an attractive brand image, expand your loyal audience, and bring in sales. Here are some tips for setting up effective video campaigns: An attractive video is half the battle. Use a plot and characters that will interest your target audience.