Less strong : the accompanying Facebook text does not seem very activating to me. For example, I had asked: how are you going to get to your package evening destination tonight?
Praxis: well prepared
Brand: Praxis (27,752 fans)
IPM score: 3.02
Praxis cleverly plays on the heavy storm and the evening of presents. And that in a sympathetic way! The nice thing about this post is that you have to think for a moment before you understand it.
Praxis Sinterklaas hook
Strong : Praxis has transformed its own product into a Sinterklaas product. Sympathetic action to wish Sinterklaas success in delivering his packages.
Less strong : Praxis could have tried harder to provoke interaction. Then the IPM would have been higher.
Metro: storm of criticism
Brand: Metro (21,506 fans)
IPM score: 49.15
These comics can be found in the Metro and were made by René Leusink. Metro plays on the storm and the evening of presents in a humorous way. The well-drawn comic makes it complete.
Metro Sinterklaas hook
Strong : the design is very good, which is of course allowed as a professional illustrator. Referring to another news item, the storm of criticism, of course this year's Black Pete situation is meant by that.
Less strong : I don't really see them. Despite the fact that Metro could have provoked more of a reaction. I just don't want to repeat myself!
Kia Choose your horses
Brand: Kia (60,140 fans)
IPM score: 2.46
Again, well played on the storm and well activated in the accompanying text. It could well be that Kia had this post ready and the gray sky was shopped in last minute. In both cases well done!
Kia Sinterklaas hook
Strong : interaction is requested. Kiah has her own product pictured, which is clearly the winner in the comments. Of course, that's also a bonus.
Weaker : the design is gray. The horse is provided with motion blur (or it is of poor quality). In both cases a bad choice because the car is standing still!
Brand: Alzheimer Nederland (3168 fans)
IPM score: 23.99
This is a video from Alzheimer Nederland. The video shows a Sinterklaas candy doll being unw ukraine mobile phone number list rapped with stop motion . It turns out to be a chocolate Easter bunny. There is a piece of paper with it that says: 'Alzheimer's patients have to deal with this feeling every day.'
Screenshot 2013-12-05 at 17.19.26Frankwatching_sinterklaas_easter_bunny
Strong : Alzheimer Nederland has attracted Sinterklaas to its brand in a very clever way. The chocolate doll has also been sent to people. Just very well done.
These were the Sinterklaas hooks that stood out to me the most. It's good to see that companies don't always strictly follow the content calendar. For these kinds of days, something is often made well in advance. It's extra good to see that marketers dare to deviate from this and have a new design made. That's what it's all about!