JWT DELVICO, in its interest in generating innovative content and new communication channels for brands and consumers, has created GP Shell, a new online game as part of the "Tu parada en pits" campaign, which recreates a virtual Scalextric competition in which participants race a Ferrari against other users, just like an authentic Formula 1 race.
Through the website , users will be able to access GP Shell, where overseas chinese in usa data they will have the opportunity to demonstrate their driving skills and virtually drive a Formula 1 car. In this way, the brand seeks to share its passion for motorsports and competition with its customers through such a legendary game, also allowing them to choose their rivals and try to beat their own records.
The prize for the winners will be Scalextric F1 Pit Box The Digital System circuits. The company will also reward members of its loyalty club, Shell ClubSmart, by offering two tickets with special access to the pits for the F-1 European GP to the member with the best time at the end of the promotion.
Finally, the JWT DELVICO agency, in keeping with its philosophy of creating content that generates a desire to be seen, will carry out actions on blogs, websites, news networks, and online media related to the theme of the competition, mainly motorsports and communication.