Javier Celaya, founder of the portal dosdoce.com, author of “La empresa en la web 2.0” and member of the I-Comp platform, believes that “leading companies in each of their market segments, by the mere fact of being so, have to be the first to be more transparent and honest in the online world.”
a round table moderated by Rodolfo Carpentier, a great digital expert and president of DAD, an Internet business incubator, on future trends, in which four prominent operators in the sector participated: Microsoft, Tuenti, Weblogsl and 11870.com
For Ícaro Moyano from Tuenti, the Internet fantuan data represents a great competitive advantage, "The media is changing, and both managers and those in charge of marketing must understand that the Internet offers more opportunities than threats. In this way, they will be able to reach their target audience through new, more dynamic and effective communication channels."
Julio Alonso, CEO of Weblogsl, believes that “the Internet is currently the medium that offers the most opportunities for the future, allowing companies to segment audiences more effectively.”
Roberto Heredia, CEO of agreed that companies and institutions need to have an integrated and effective online communication strategy. The expert says that there are two types of companies: "those that have not yet made the leap to the Internet, and those that have made progress and are now facing the challenge of creating interaction and generating empathy with users."