So, let’s shed some light on the situation.

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Your team and closers should never have to spend time searching for leads. An outsourced SDR sales team recognizes chinks in the chains and knows how to quickly pivot by implementing a more refined lead-gen and sales process.

Outsourced SDR Services: What to Expect
Now you know exactly why hiring an outsourced SDR team is just about the best thing since sliced bread, but we’ve left you in the dark about the actual services they provide.



What are Outsourced SDR Services?
While Outsourced SDRs are individual sales representatives externally hired to handle lead generation and qualification, Outsourced SDR Services encompass a broader range of strategic sales development solutions provided by external agencies. These services not only include lead generation and qualification but also extend to appointment setting, customer onboarding, and account management, all tailored to enhance and streamline the overall sales process for businesses.

In-House VS. Outsourced SDR Team: The Cost Breakdown
Now, we can continue to tell you that outsourced SDR companies can save you tons of money, and you will most likely agree because, in general, outsourcing is synonymous with cost-effectiveness.

Then again, DIY is also often synonymous with cost-effectiveness — barring any major mishaps.

So, to further clarify just how much savings you can expect, we have compared the cost of hiring an in-house sales team vs. hiring an outsourced sales team like Martal.

(You can gain a more complete breakdown of these numbers and calculate your estimated ROI with our interactive calculator.)

To keep the numbers manageable, let’s say you are considering hiring one SDR and want to calculate the annual expenses. After recruitment, training, base, bonus, and overhead, you are looking at about $162,750 for the first year’s investment.

That same SDR needs a sales ops manager as a mentor and guatemala cell phone number database accountability coach to be successful, but that sales manager can realistically manage four SDRs, so we’ll cut the cost into quarters. Twenty-five percent of a sales ops manager’s base, bonus, and overhead cost would be $36,950.

To wrap up our staffing costs, we have the IT and back-office employee who also would be able to support multiple SDRs. Again, we’ll calculate one-fourth of the costs, which would be $18,750.

Finally, no matter the experience of the SDR or sales ops manager, you will need sales software and tools. For outbound sales, this includes a CRM, a prospect database, email accounts, email warm-up and deliverability platforms, an SMTP server, a Sales Navigator account, and a predictive dialer. Yearly, these tools cost $11,730.

That brings our final annual expenses for one SDR to $230,180. (ouch!)

However, all those extra expenses are included when outsourcing, making your annual cost when partnering with an SDR firm like Martal’s just $138,000. That’s a sizeable chunk of change back in your company’s pockets — $92,180, to be more accurate.