And of course, on TikTok, it couldn’t be any different,

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Consensus among the giants: bet on videos
In a quick reading of the surveys presented by Meta, we can already see that the focus is only one: videos. 43% of people surveyed who do holiday shopping and discover products on Meta did so through video content.

44% of TikTok users said they had immediately purchased a product Senegal whatsapp Material after discovering it on the platform.

And to encourage more entrepreneurs to enter trends and create content for the platform, TikTok has also launched a series of initiatives.

Initiatives launched by TikTok
The #ShopSmall campaign is an incentive for new entrepreneurs to start on the platform and an accelerator for those who already create content on TikTok. This highlight comes through the use of a track created for the campaign, in addition to the hashtag.