Let’s start with the most obvious metric: conversion rate.
Conversion rate is the ratio of the number of visitors who complete a specific action on a site to the total number of visitors.
Of course, this rate can also be applied in other areas than the website. We can make the ratio of the number of offers won to the number of offers sent. turkey whatsapp data
When it comes to websites, we often consider visitors who perform a specific action. That is, fill out a form or buy a product, for example.
The conversion rate is important for the BtoB customer experience because the purchasing cycles are extremely long. A successful customer experience will therefore drastically increase the conversion rate. This makes it a choice indicator to measure your progress over the long term.The retention rate is well known. It allows you to gauge the proportion of your customers that you keep or who are loyal to you. Of course, a high retention rate is an undeniable guarantee of growth; even if it is inevitable that some customers will leave you.
Customer experience has a big impact on retention rates, especially when things don't necessarily go as planned.