Getting more leads isn't enough.
You need to try to reach potential visitors (qualified target). Marketing Automation is the key that allows you to exploit other information channels.
It lets you know which prospects are attending an event at your company, which ones have downloaded your eBook or filled out your forms.
You will be able to more easily select potential prospects. That is, those who are more interested in your brand or website.To do this, you will need to think about “lead nurturing” or “prospect maturation”. oman whatsapp data
While the dissemination of information was previously carried out manually, “lead nurturing” now makes it possible to combine human contact with digital communication.
This way, you can maintain constant contact with your customers until they decide to make a purchase.Build customer loyalty
Choosing marketing automation to build customer loyalty is a strategy that has already proven itself.
For example, on the occasion of your customers' birthdays, on the occasion of their 10th purchase... Don't hesitate to send them an automatic newsletter, accompanied by a discount or a personalized gift.