In short, offer something in return. Here are the metrics to keep an eye on at this stage: Average CPC (average cost per click): represents the average cost for each click on our content. Formula: Cost per click = Budget spent / number of actual clicks Conversion Rate % : Shows the percentage of people who performed a desired action (e.g., purchasing a product, filling out a form, subscribing to a newsletter, etc.). Formula: (# of conversions performed / Coverage) * 100 CTR (percentage of those who click on the ad): indicates the percentage of people who clicked on our ad compared to the total number of impressions.
In this case, the metric helps us understand cambodia number data how effective our ad is compared to the total number of people who saw it (even multiple times). In other words, by observing this data we can understand whether our advertising captures clicks or not. Formula: (N° clicks / Impressions) * 100 Subscriber Growth Rate (Social Pages/Accounts; Newsletter; Site Account): Shows how much our subscriber, user, and loyal base is growing. This performance indicator is essential to understand how well we are building a lasting relationship with our potential customers by creating a core of fans, a community that can help us spread our brand by word of mouth, who are on the front lines to receive our updates and news, etc.
BOFU Performance Indicators: Conversion Metrics In the final stage of the funnel , the goal is to convert potential customers into actual customers. This is the stage where we will try to transform everything we have done so far into a single clear action, making potential buyers become actual customers. Here are the most useful performance indicators to keep an eye on in this final stage: CPL (cost per lead): indicates how much it costs to acquire a lead, i.