On the other hand, however, it is necessary to think of social media as professional tools to be used in an artisanal way , strategic channels that can make the difference if used with awareness within corporate communication. For this, specific skills are needed, which I divide into “horizontal” and “vertical”. Let’s see them. Horizontal Skills of Working with Social . Knowing tools and platforms is very important for those who work with social media (and the web in general).
Knowing how to use a tool does not only mean knowing belize number data the rules, uses and applications but knowing how to move , evaluate data and predict social behaviors. Constant updating . For those who intend to do the work of "social media something" constant updating (with courses and masters dedicated to social networks) is a must. Every day there are changes and new things to learn , which can be used to improve and analyze your activity by developing the controls.
Interpretation . Having a view of the world is also very important on social media, where social fragments are posted and reinterpreted continuously. It is necessary to create conversations and social objects , looking at your work and that of others with a clinical and critical eye every day . Within an agency or a company, you will have to make decisions about what to publish, what style and tone of writing to use, what graphics/campaign to launch an event, what tool to obtain conversion.