Once we have obtained the contact information of a lead, the next phase is to convert them into a customer. To do this, we must guide the lead through the purchasing process, providing them with the best experience and detailed information about the products or services offered is essential. Strategies such as remarketing, email marketing or personalized offers can be very useful in this regard.
Converting from customer to repeat customer
Fostering customer loyalty and fidelity is a key pillar for any sustainable and profitable eCommerce business. This type of conversion involves offering solid and exceptional service, quality products and/or services, and attractive rewards such as loyalty programs or exclusive offers. The customer must feel special.
Converting a frequent customer into a prescriber
Satisfied repeat customers can become true dominican republic number data brand ambassadors. In addition to making regular purchases, they actively recommend the site to their social network, both physically and digitally (especially on social media). For this reason, it is essential to create incentive plans so that this type of customer shares their positive experiences. Affiliate programs are an effective tool to boost this type of conversion.
Converting cart abandonment to sale
This is one of the Achilles heels of eCommerce. Cart abandonment is a real challenge, since in many cases the visitor who has added products to the cart will need effective rescue strategies. These include email reminders, temporary discounts and/or an intuitive shopping experience. In this sense, playing with urgency and scarcity tactics can be beneficial to recover lost carts.