Website redirection is the order of the day on the Internet. However, you need to know how to do it so as not to negatively affect your positioning.
You can find more detailed information on Online Marketing Dream . But basically, it is about driving traffic from several identical URLs with different domains to one main one.
The user will not even notice the difference at first, but to prevent Google , the king of positioning, from penalizing the page, it asks that its rules be followed to the letter.
When you have several domains for a website, i.e. addresses with several extensions, you use one as the main one and keep the others registered so that they are not used by someone else. In this case, redirection is common and necessary, since search engines like Google receive all these different URLs, but they perceive them as the same. For this, a 301 redirect is used.
301 redirect: necessary to avoid losing SEO positioning
Any SEO company will do the first thing when faced with this situation. Several domains (.com; .es; .net; etc.) must all end in one to avoid being penalized.
The 301 redirect is sending very valuable information to the bahamas phone number search engine tool: that URL is being transferred to the new one chosen as the destination.
In this way, all visits that arrive through unwanted domains will be converted into valid visits to the correct domain . This practice serves to ensure that no visits are lost along the way and contributes to SEO positioning without losing volume.
This redirection can be done from the Google Webmaster Tools tool , where all the domains should be registered. In this way, the 301 redirection is registered on the Google platform itself.
How do I make the best 301 redirect?
301 redirects are allowed and legitimate, but they do not provide indefinite benefits . Domain Authority or DA provides authority and quality to the website's ranking on Google.
This means that for a period of time, redirected domains will contribute to the main domain's ranking . However, this will only last until Google detects that these domains are not working. Therefore, you have to take this into account to know when to "turn it off."
Among the best redirection practices according to MOZ , there is also moving a page from HTTP to HTTPS . If they are identical and only the protocol changes, Google will not penalize the redirection and will even allow an improvement in positioning. This happens because Google interprets that security has been added to the site, something good for users and, therefore, more points to be in the best positioning rankings.
Another common 301 redirect is when a site is completely transformed. Sometimes changing the domain is not enough and the URL must be completely renamed . This redirect will allow SEO and traffic to remain on the new page without incurring any Google penalties.