Strategy 4: Integrate data to gain a 360-degree accurate understanding of customers
To improve customer experience, the most important thing is to understand your customers. Brands must implement data integration and connect data from multiple data systems such as CRM and CDP to achieve precise marketing and automated marketing to create a more complete customer experience. Achieve the ultimate goal: increase revenue.
For example, Crescendo Labs' comprehensive marketing platform MAAC can be used as a data center to connect with multiple systems, such as marketing automation and CRM systems Salesforce, Emarsys, INSIDER, Zendesk, Migo, etc.; and CDP platforms iKala, Shen Strategy, Treasure Data; it can also be connected to e-commerce store poland whatsapp phone number platforms 91APP, CYBERBIZ, and SHOPLINE to more effectively use e-commerce member and order data; and it can be connected to GA data platform and SurveyCake questionnaire to obtain more data.
After data integration, you can create a more complete and accurate customer profile, and then use MAAC or the above-mentioned platforms to automatically send personalized content, or combine the above three application strategies. I believe it will greatly improve the customer experience!