Tight financing conditions

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Finding an investor was difficult before. Now, obviously, many companies and business angels have taken a break and do not want to take risks. This is evidenced by the reduction in the average size of transactions and the tightening of requirements for startups. It should be noted that this trend is global and is typical for venture markets in all countries.

The most realistic opportunity for a Russian startup to receive funding is accelerators. However, they most often want to work with established projects with revenues of 50 million rubles per year. At the same time, there are promising startups with revenues of 5-10 million rubles per year that cannot achieve such figures without external infusions.

If the founder receives investments from a state fund, he will be overwhelmed with paperwork and bureaucratic procedures. It would seem that a start-up project should concentrate on its idea, but instead it has to prepare reports, keep accounting records, pay lawyers, etc. Not all startups can afford this.

Private investors have also revised their position: they malta whatsapp phone number are mainly considering startups that demonstrate high financial indicators almost at the pre-seed level, which is very unlikely. Their desire is understandable: they are ready to invest only in projects that are likely to bring profit.

What to do . Get ready: you need to show investors growth factors. If it is not an exponential increase in revenue, then an increase in the number of connections, letters of intent, leads.

On topic: How a startup can attract venture capital investment



All-consuming corporations
The IT startup market is essentially monopolized by large companies: Yandex, Sber, VK, T-Bank and other players are trying to occupy as many niches as possible. They have much more resources and a huge client base. As a result, it is much easier for them to promote their projects, even if there are more sophisticated products on the market.

They develop their own solutions and also "vacuum" the market by buying projects in areas that are interesting to them. Thus, corporations are not only competitors, but also potential investors.

Therefore, one of the work vectors of serial startups is the creation of products that can be sold to large companies and integrated into their ecosystems. Today, this is the main strategy for many startups, including those on the domestic market.

What to do . It may not be economically feasible for corporations to create innovative products within their own structure. Moreover, the result of internal development does not always meet expectations. This is especially typical for the B2B segment. Therefore, large companies enter the market in search of ready-made solutions. Do not exclude the possibility of selling your project to a corporation. In some cases, this can become a successful business development strategy.