MRXLatAm is an online community aimed at professionals in the intelligence, market research and consumer knowledge sector that aims to promote a better understanding of the perceptions and expectations we have about our industry, its practices, tools and actors.
How did the initiative to create the MRXLatAm community come about?
It was born as an initiative supported by ARIA (Americas Research Industry Alliance), has the sponsorship and technological support of QuestionPro, and is part of its mission: "to support the growth of the industry in all countries of the American continent, contribute to the growth of confidence in research and maintain self-regulation of the industry . "
In the words of Alex Garnica , Executive Chairman of ARIA:
“ Listening to the voice of research professionals in Latin America is latvia phone number essential to support the growth of the industry, one of the main purposes of ARIA. I trust that the professionals who join the MRXLatAm community will take ownership of that space and participate actively, not only by answering surveys and commenting on forums, but also by proposing new topics and lines of research. ”
What research topics will be addressed through the MRXLatAm community?
Following the line of the GRIT survey ( Greenbook Research Industry Trends ), the main global report on trends in our sector , some of the specific topics that will be addressed in the MRXLatAm community are:
Perception of the present and future of the industry
Factors that promote change in the sector and how we adapt to them
Adoption of new technologies, methods and research approaches
Skills or abilities most in demand among professionals in the sector
Relevant attributes in choosing research providers
Feel free to suggest other topics in the “Forums” section that will be available on the community platform.
What are the benefits of participating in the MRXLatAm community?
In addition to contributing to a better understanding of our industry and accessing free of charge studies relevant to our professional practice, subscription and participation will be encouraged through the following benefits:
Discounts and free passes for Market Research and Intelligence Congresses
QuestionPro Online Survey Software License Giveaway
Early access to Reports of interest to the research industry in Latin America
To access these benefits, you must redeem the points you earn by registering in the community, answering surveys, and participating in forums.