Finally, thanks to the study, we have reflected on how interesting it would be to calculate a volatility index to know if a site is a “candidate to be impacted” by an algorithm change, based on data from 2020 to 2023.
And how would this help a project continue to pursue its goals and opportunities in the organic channel?
We believe that the first step is to know if the site is sensitive to algorithm changes, in order to do a more exhaustive analysis of the site's status or continue with the plan outlined at the SEO level. If our site were volatile and we knew it, perhaps we could have a parallel action plan that would allow us to anticipate algorithm changes and begin to integrate qualitative aspects before there are losses of visibility .
Final conclusions and useful references
The focus on quality of content and providing value to users albania number data remains the basis of any SEO strategy, although it is true that widespread actions in a sector or its own idiosyncrasies can have a certain influence on how algorithm changes impact.
The key is to know how each type of update works , monitor the SEO project and have a long-term SEO strategy , instead of trying to apply short-term solutions to traffic drops following an algorithm change .
If we try to understand that the ultimate goal of our work is to give the best response to users , we have to focus our efforts and resources on achieving an impact on users, understanding where the opportunities of the organic channel are.