Less “click-bait” content will be displayed and more content that is useful to the search.
According to Elizabeth Tucker, while Google began adjusting its ranking system in 2022 to reduce unhelpful and unoriginal content in search and keep it at very low levels, this learning will now be the key for the March 2024 core update.
This will involve “refining some of our core ranking systems to help better understand whether web pages are less useful , ” and this may include sites created specifically to attract some very specific search queries.
Google is updating its anti-spam policies to “better vietnam number data address abusive practices” that cause low-quality or unoriginal content to appear in search results.
To this end, the following measures are mentioned:
Content abuse at scale
Google has strengthened its policy against using automation to generate low-quality or unoriginal content at scale in order to manipulate search rankings. “Today, methods of creating content at scale are more sophisticated, and it’s not always as clear whether content is created solely by automation. To better address these techniques, we’re strengthening our policy to focus on this abusive behavior — producing content at scale to boost search rankings — whether it’s automation, humans, or a combination. This will allow us to take action on more types of content with little to no value created at scale, such as pages that purport to have answers to popular searches but don’t offer useful content ,” Google explains in its statement.