This doesn't mean that it isn't a good idea to keep some of these parameters; for example, a URL like sweatshirt-nike-hoodie-blue.htm might be better, rather than simply sweatshirt-nike.htm .
Meta Tag: Pay Attention to HTML Page Elements
These may seem like obvious operations, but there are still some who do not insert the name of the product in the title, who do not take care of the description that will then be found in the snippet, or even worse who leave it inserted automatically, obtaining incomprehensible and duplicate descriptions.
Always optimize all elements of the HTML page, from formatting to other information in the Header .
Pay attention to the language, Meta Robots, Rel Canonical and Rel Next and Previous , which will help you keep duplicates under control , specifying the best version of your product sheet and morocco phone number making the paginations recognizable to the search engine.
Finally, set up Rich Snippets , which cannot be considered a real SEO factor, but which greatly influence the CTR in the SERPs .
Optimize SEO for e-commerce by setting up Rich Snippets
Images: The Importance in E-commerce SEO
Images are a good part of SEO and in an e-commerce site, they actually go far beyond SEO itself.
We will talk about images again on other occasions, here we highlight the aspects that are substantially linked to the file name (better if it is the name of the product), which must also appear in the short description that you will put in the Alt Text .
The file should be a progressive jpeg, however have a minimum weight . Logically, decreasing the weight, decreases the quality and in some cases this could be counterproductive.
Images: The Importance in E-commerce SEO
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