Key Account Engagement Architect

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You need to know who you’re marketing to and what you hope to accomplish. With blurbs, you need to accomplish all this in just a few words or a couple of sentences. Here are some tips for doing this effectively. Define your goals Goal-setting is crucial when crafting any marketing content, but it’s imperative when writing blurbs. (Remember, there’s no room for elaborate storytelling or extraneous information.) Your goals will dictate the ideal language, tone, and approach to use. For example, a company blurb meant to interest investors in your startup won’t (and shouldn’t) read the same as the bio attached to a guest post on your blog.


Know your target audience Who will ultimately be russia whatsapp resource reading your blurb matters too. What do you know about your target audience and their values? Will they be reading the blurb on the back cover of a book, on social media, or somewhere else entirely? Keep the answers to these questions in mind as you write. Imagine you’re speaking directly to a single member of your target audience, just as you would a friend or colleague. Keep things simple A blurb can potentially land in front of anyone, so it needs to be universally accessible and easy to digest. Use simple words any member of your target audience can understand with ease.


Avoid obscure industry jargon and complicated, rambling sentences. Well-crafted blurbs don’t need those things to get the message across. Keep your blurb short Even people who genuinely want to know what a book, product, company, or person is all about are unlikely to be patient enough to read through multiple paragraphs of text. Great blurbs are concise, snappy, and get straight to the point using minimal words. Check out peers and competitors Before crafting your blurb, look at as many successful examples as possible. How are others in your industry or niche using blurbs to market themselves and pique interest? Figure out what’s working for others who have already accomplished what you want.