The falls and the videos... And the falls on video

sharminakter · Post by **sharminakter** » Mon Jan 06, 2025 9:19 am

The Tour de France, one of the major events in the international sporting world, is an exciting cycling race that attracts millions of fans around the world each year. With professional riders from all over the world, this race is undoubtedly one of the most difficult and prestigious of the year. It is therefore only natural that the official website of the Tour de France, "letour.fr", also attracts a large audience of passionate supporters.

What are the SEO characteristics of the official Tour website?
LeTour.fr is the reference site for all information on the Tour de France. But, what are the key figures for this site? How to use Semrush to understand the data on this site?

Which countries are the Internet users from?
Interestingly, LeTour.fr is obviously very popular in jordan phone data France, but also in other European countries and the United States. Searches from Germany and Belgium saw a significant increase when they hosted stages in 2017 and 2012 respectively.

Is there seasonality in searches?
LeTour.fr is a popular site with quite high traffic. Semrush shows us that the average monthly traffic for LeTour.fr is around 1.2 million visits. Traffic fluctuates depending on the annual events related to the Tour de France, but there is a significant increase in traffic during the competition of course. There is also a slight peak when the future route is announced, usually in September and October, and a much larger peak from May, when the tour organizer starts communicating in the media and on the internet. We can also observe a spike in searches on the day of the final arrival. This confirms that letour.fr is a seasonal site that must constantly reinvent itself to attract Internet users.

Another interesting fact about traffic is that it comes mostly from organic search (67.88%) or direct search (28.50%). On the other hand, the official Tour de France store receives its traffic mostly from paid search and social media ads. Which brings us to keywords…