Market Development Architect

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The project experience to be shared here is what I experienced in that stage. The saying that a newborn calf is not afraid of a tiger is very reasonable. In the first two years after entering the industry, I thought I had learned a lot of knowledge and skills in this industry, so I had a kind of fearlessness of young people and felt that any project would be easy to do. Looking back now, I can only sigh that I was too young. It was because of the blind confidence at that time that I was severely slapped in the face by reality. It was a hot digital project.


The corresponding enterprise was a listed company with romania whatsapp resource nearly 100 directly-operated stores in more than 100 cities across the country. The overall volume was quite large. The background of the whole project was the development of e-commerce, that is, online stores and offline consumption at that time.

Nowadays, membership has become the mainstay business model of many products, but the results are not satisfactory. In fact, it is a very tricky task to formulate a sustainable pricing system for members. Because companies need to determine "continuous experience" and "perceived value" through two-way evaluation, not just a simple pricing model for products and services. In today's business world, the membership economy has penetrated into every corner of life and has become a powerful tool for brands to establish deep connections with users. At the same time, the "pricing system" of members has become a key variable or even a fatal factor for success or failure.


A suitable and reasonable membership pricing system can stabilize and consolidate the relationship between brands and members. The key benefit of this relationship is that the company's operating income will be more stable, volatility will be greatly reduced, and predictability will be improved. On the contrary, if there is no continuous benefit to customers and it is impossible to justify their continued payment of membership fees, the so-called membership model is likely to fail. However, it is a very tricky task to formulate a sustainable pricing system for members. Because companies need to determine "continuous experience" and "perceived value" through two-way evaluation, not just a simple pricing model for products and services.