What do brands that successfully create a strong community do?

[ayeshshiddika11]

Social media is not just a sales channel
A common mistake that companies making their first steps in the digital world make is trying to use social media as an extension of their website or e-commerce.

Consumers are increasingly aware and are looking for brands that care about their customer experience. Therefore, companies that focus solely on selling their products and services will find it more difficult to maintain the loyalty and trust of their customers. In response to this, companies must focus on creating a community on their social media profiles. This is a somewhat longer process that involves allocating resources and attention to generating quality content that responds to the needs of potential customers.


They listen to their customers.

Criticism is taken as an opportunity to grow.

They ask questions, offer alternatives and give personalized answers.

They generate elaborate content and not just filler posts.
They bring the brand's values ​​closer to their followers.

They are honest and show the human team behind each product or service.



How can gamification help build community?
Through my teaching experience, I have identified that the vast majority of students have a negative and biased view of social media, understanding it as a channel that simply serves to senegal phone data sell products and that is saturated with invasive advertising that annoys the user. This biased view ignores the data offered by social media analytics companies such as HubSpot or Hootsuite, which reflect that the growth of brands is based on a commitment to engagement with their users.

That is, they focus on listening to their users, understanding their needs, answering their questions and offering them practical and effective solutions . Breaking with the dynamic of social networks = advertising channels is necessary so that professionals who are training to manage the digital presence of brands do not repeat erroneous patterns.