year in brand building before selling on Tmall. Many brands usually develop digital marketing strategies to build brand awareness in China before officially entering Tmall.
For example, Italian brand Bulgari has a presence on Chinese social media (such as WeChat, Weibo and Xiaohongshu) and the Chinese Zhihu forum, a Chinese website on Baidu, and collaborations with KOLs, but does not have its own store on Tmall. To sell on Tmall, you need to be a brand in China, and brand building is key.In China, brand reputation has more influence than anywhere else.
Chinese consumers do not trust new brands and are not willing to take risks, resulting in very low conversion rates. Therefore, building brand awareness should be the foundation of your marketing strategy. For romania whatsapp resource unknown brands, selling online in China can be a challenge. To increase conversion rates and ROI, brands should adopt an omnichannel marketing strategy. Build Presence on Baidu Baidu is China's dominant search engine, equivalent to Google.
The difference between them is that Baidu controls the majority of the search market in China. Baidu is the first place Chinese consumers go to find brand information (just like we do on Google), so it is important to have a good Baidu SEO and SEM strategy in place in order to rank high in search results and get noticed by Chinese people. There are many ways to do this, but the most effective way for international businesses is to host your own website in mainland China and participate in forums and Baidu communities.
Website localized for China In order to reassure the Chinese buyer, let him know the value and quality of your products, and thus trust your brand, your website should follow some rules: It should be in Mandarin, because it is easier and more reliable for Chinese people. It should have localized content and design (for example, Chinese people like multi-colored and informative websites) In addition to ranking on Baidu, your website needs to: Be hosted in China Have an