Online Promotion: When is it worth investing to get a higher return?

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Another characteristic element of Millennials is socialization : if you have a structure that is not capable of generating socialization processes, and therefore that allows for a shared stay experience, this type of modern traveler will not return to your structure.

If you want to watch the video where Marco Volpe, Antonio Maresca and Armando Travaglini talk about Web Promotion Strategies for Hotels , you can find it on the SEMrush YouTube channel.

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Let's now look at social media marketing strategies for the hospitality industry.

Why should a hotel promote itself on social media?
On social media there are people so here you have algeria phone number the opportunity to find potential customers. It is difficult to quantify the conversions that occur thanks to social action but the reality is that if the accounts of your structure are well-curated, with well-made photos, posts by customers that tell their experiences, responses from the hotel to users who want to find out about certain details, the image of the hotel will benefit .

A user who has not yet decided where to stay, often uses social media to get an idea of ​​the various options available in the area he has chosen, looks at the opinions of other people and, generally, thanks to the information he has gathered, decides which hotel to stay in.

So, even if social media does not directly bring conversions for a hotel, it is unthinkable that a hotel structure does not carry out SMM activities because it would mean wasting one of the most important visibility showcases it has available.