Ikea, Netflix and Coca-Cola are companies that regularly appear in the top positions, with Ikea standing out, having held its first position since 2017. Coca-Cola has moved up one position compared to the previous edition of the ranking. Hijos de Rivera (Estrella Galicia) appears in the top 10, but Estrella Damm has dropped out.
There are several relevant data that emerged from the collection of the sample of interviewees: the average age of professionals is 40 years, there are more professionals from Madrid (75%), with a greater female representation (57% in creative agencies and 63% in media agencies), and non-managerial positions (63%).
Within creative agencies, there is the same percentage of professionals from independent agencies as from multinationals (50% vs 50%), very different from what happens with media agencies, where those from albania number data multinationals predominate (21% vs 79%). The interviewed professionals from creative agencies have been in their current positions for around five years, slightly higher than the permanence among employees of media agencies (six years).
Professional profile
45.2% of professionals in creative agencies and 30.6% in media agencies interviewed said they wanted to change agencies, an intention that has increased in the last two years (10.7% among creative professionals and 8.6% in media agencies). What has not changed is that if they do so, the first option would be to go with an advertiser or another agency of the same type.
The main reasons for changing agencies would be salary (64.0% +6.8 pp), followed by professional projection , which is now more important than last year (46.8% +6.6 pp), projects (39.5% +29.8 pp) and schedule (39.5% +14.2 pp).
In addition to this, other aspects of the environment can influence, such as the work environment, the prestige that the agency has in the labor market (26.4% +3, pp), the work team (26.4% +12.6 pp), the prestige of the agency in the market (22.9% +5 pp), the conciliation between work and family (18.5% +4.7 pp), the clients (17.4% +2.4 pp) and the workload (13.4% +8.2 pp).