Building Google SERPs: Universal Search
The latest studies say that videos and images win in Universal Search. This means that if I'm looking for content that will help me get through the Jungle we were talking about before (the much-desired first page of Google), images and videos will give me a hand .
To take advantage of Universal Search, I need to optimize the multimedia content I will use according to certain factors. For images, this means:
File name
Page Title
Page text
Quality
Caption
Stop
Sitemap
Optimization for videos must instead take into account:
Title, description, tag (keyword metatag)
Experience (high viewing time and interactions)
Link
Embed
Factors to Optimize Content for Google News:
Authority in the category
Optimization
Domain authority
Social Sharing
Speed
Quotes
Originality
Google Maps: How to be first on maps?
Google SERP: How to Optimize Maps to philippines phone number Appear in Searches
First, you need to claim a listing on Google My Business . Having a verified listing ensures that the information you provide to Google ends up in search results, on Maps and Google+. The listing must be complete in every detail. Equally important are reviews , from users and review portals, citations from authoritative sources and evidence of active interaction with users who post comments.
3# Freshness
After Google sends the results to the Universal Search algorithms, the freshness algorithm comes into play.