Google's previous spam updates took place in October 2023 and December 2022. On that occasion, for example, the work carried out by the company focused on spam related to links obtained primarily for the artificial manipulation of search rankings. “Our algorithms and manual actions aim to cancel these unnatural links at scale, and we will continue to improve our coverage,” Google explained at the time.
While the tech giant’s automated systems for detecting spam in search are running continuously, notable improvements are implemented from time to time. “When that happens, we refer to these improvements as spam updates and share them in our list of Google Search ranking updates. For example, SpamBrain is our AI-based spam prevention system. From time to time, we improve that system to make it more effective at detecting spam and to make sure it recognizes new types of spam.”
Furthermore, Google also suggests that publishers follow its webmaster guidelines to improve their indexing.
What are toxic links and how to remove them… before they ruin your website
Examples of webspam
As you have seen, when talking about spam, Google is uruguay number data not referring to the annoying email messages that our inbox labels as junk mail. In this case, webspam pages are identified because they are those that try to trick Google's algorithm in order to improve their positioning, or that directly carry out illegal activities.
As Google explains, webspam includes practices such as:
Cloaking. Cloaking refers to the practice of displaying different content to users and search engines in order to manipulate search rankings and deceive users.
Doorway pages . Doorway pages are sites or pages that are created to appear in response to similar, specific search queries. They direct users to intermediate pages that are not as useful as the final destination.
Pirated content: Pirated content is content that is placed on your site without your permission because your site's security has been compromised. Pirated content provides poor search results for our users and can install malicious content on their computers.