What is a Content Audit?

Discuss smarter ways to manage and optimize cv data.
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sharminakter
Posts: 91
Joined: Thu Dec 26, 2024 4:50 am

What is a Content Audit?

Post by sharminakter »

Want to improve the performance of your content?

Start with a content audit.

A content audit is a systematic review of all content on a website, such as blog posts and landing pages. It helps you decide what content to update, keep as is, consolidate, delete, and create.

Why are Content Audits Important?
61% of marketers conduct content audits twice a year or more, according to our State of Content Marketing 2023 report.

Content audits help you:

Understanding your content performance
Identify gaps in your content offering
Make informed decisions about how to improve your content and achieve your business goals
They can also help you identify and remove duplicate or outdated content, which helps improve your website's SEO performance.

53% of marketers say updating their content helped macedonia phone data increase engagement, while 49% saw an increase in traffic and/or rankings.

Percentages of different results obtained after a content update
Managing your website is like maintaining your car. You wouldn't take it on long trips without doing regular checks, right?

Instead, you take it to the mechanic periodically to make sure the tires aren't flat, the oil has been changed, and there aren't any other problems.

Content audits are the mechanics of the Internet, and we need to treat our websites with care.

Now let's look at each step of the content audit.

Step 1: Define your Goals and Metrics
A content audit can be a tedious and time-consuming process.
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